To complete the operation — carried out with Rothschild & Co. and law firm White & Case — Reiffers brought in a single new partner: French businessman Jacques Veyrat, who acquired a 9 percent stake in Mazarine through his holding company, Impala. The remaining 5 percent of the group's capital remains in the hands of Mazarine's executives and employees. The timing follows an expansion push: in June 2026, Mazarine acquired Bacchus, a British specialist in VIP concierge services and luxury PR — a deal Reiffers framed at the time with the Figaro as investing amid crisis: "C'est en période de crise qu'il faut investir." ## Why now: governance modeled on luxury itself Reiffers said he wants to align Mazarine's governance with that of the luxury houses it serves, basing it on a long-term vision and continuity:
"When I set up Mazarine 30 years ago, I immediately realised that luxury is something you build over a long-term horizon. Through this decision, I'm mapping out the group's future for the next 30 years, bearing in mind the need for independence." Succession is already visible inside the business: Reiffers's two oldest sons, Boniface and Stanislas, are already working with Mazarine in Paris and New York. ## What Mazarine is Founded in 1993, Mazarine is an independent global creative group dedicated to luxury, fashion and cultural institutions. It claims nearly €300 million in revenues and some 500 employees across offices in Paris, New York, London, Shanghai and Dubai — its own "at a glance" tally counts 21 offices worldwide and a network of 190 member companies. Its portfolio reads like a cross-section of the modern luxury-culture industrial complex:
* **La Mode en Images** — fashion show and event production, the team behind standout moments like Balenciaga's mud-drenched Paris runway, expanded to New York and Dubai * **Arter** — acquired in September 2024; the cultural production agency behind exhibitions for the Fondation Louis Vuitton (the Matisse and Ellsworth Kelly shows) and the Musée Saint Laurent, as well as the French pavilion at the Venice Biennale * **Numéro** — the fashion magazine Reiffers acquired in 2014, since given a US edition and an art-world sister title, Numéro Art * **Bacchus** — the June 2026 acquisition adding VIP concierge and luxury PR * **Reiffers Art Initiatives** — the endowment fund founded in 2021 supporting emerging artists with exhibitions, mentorship and prizes Its client list spans Chanel, Cartier, Louis Vuitton, Dior, Loewe, Balenciaga and Gucci, and Mazarine Digital has launched an AI division — signaling where Reiffers sees the next layer of value. ## Who is Jacques Veyrat's Impala
The incoming minority shareholder is not a conventional fund. Impala, founded in July 2011 by Jacques Veyrat after he stepped down as CEO of the Louis Dreyfus conglomerate, is a 100 percent family-owned investment holding with a net asset value of approximately €3 billion, consolidated group companies employing more than 2,000 people, and a self-described approach of investing its own capital without time constraints or acquisition debt. Its strategic advisory committee includes Xavier Niel and John Elkann. And its portfolio has been tilting deliberately toward fashion's future: Impala backs Inexto (digital traceability), Edgyn (brand authentication), La Caserne (Paris's ecological transition accelerator for fashion and luxury), and L'Exception (responsible-fashion e-commerce), alongside Augustinus Bader and energy-transition assets.
"Impala aims to be the controlling shareholder, an active shareholder that does not take minority stakes," the holding states on its own site — making the Mazarine structure an unusual exception, and a signal that Veyrat is buying Reiffers's long-term vision rather than a financial exit. ## What to watch * **US deployment:** Reiffers intends to deploy the group "more extensively in the USA, a growth market with strong potential" — Bacchus's British luxury-PR muscle and La Mode en Images' New York presence give him the platform. * **Family succession:** with Boniface and Stanislas Reiffers already inside the business, the buy-out reads as much as a generational lock-in as a financial restructuring. * **The AI layer:** Mazarine Digital's AI division is the group's newest bet — watch for integration across Numéro, event production and luxury e-commerce services.
