DAYDREAM LAUNCHES CAMERA-ROLL SHOPPING AND SIRI SEARCH

2026-09-15T15:59:00.000Z

Daydream, the AI-powered fashion discovery app, launched two new features built on Apple's iOS 27 developer tools, released today: turning saved outfit photos into shoppable results, and searching Daydream through Siri without opening the app. The first feature uses Apple's image-context capabilities, letting users shop directly from images already saved in their Photos app. Daydream analyzes the outfit, identifies individual pieces, and surfaces shoppable matches and similar styles from its roughly 3 million-product catalog — meaning a screenshot of an outfit from Instagram or Pinterest becomes a genuine shopping starting point. If the exact item is still available, Daydream matches it back to the retailer selling it; if not, it surfaces similar options. It can also handle variation requests directly. Founder and CEO Julie Bornstein: "I like this sweater but want it in red" is the kind of request Daydream can understand.