AMAZON IS EATING FASHION — AND LAUREN SÁNCHEZ BEZOS AT THE MET GALA IS THE CULTURAL PROOF

The cultural moves first: → 2024: Met Gala debut as a guest → 2025: Vogue digital cover. Dior Haute Couture front row. Paris Fashion Week. → 2026: Honorary Co-Chair of the Met Gala. First private sponsor since 2018. $10M+ contributed. Custom Schiaparelli on the carpet. Law Roach as reported image architect. Anna Wintour as institutional champion. Now the commercial moves that explain why this matters: Amazon Supply Chain Services — the AWS of fashion logistics: → 200 fulfillment centers across the US → 100+ cargo planes — behind only FedEx and UPS globally → 80,000 trailers, 24,000 intermodal containers → 13 billion items delivered annually → Open to any brand — no Amazon marketplace required → Lands' End and American Eagle already signed → UPS: −10% on launch day. FedEx: −9%. Market priced it in one session. → Peter Larsen, VP: "Much like Amazon Web Services did for cloud computing.

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