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SMART FASHION COUNCIL

ADIDAS BREAKS ANOTHER SALES RECORD, CAPRI RAISES ITS OUTLOOK ON MARGIN, AND OTHER TOP BUSINESS NEWS OF THE WEEK

ADIDAS BREAKS ANOTHER SALES RECORD, CAPRI RAISES ITS OUTLOOK ON MARGIN, AND OTHER TOP BUSINESS NEWS OF THE WEEK

**Five stories that define the week in fashion business: a German sportswear giant extends an improbable record streak; an American luxury group chooses profitability over top line; Brussels discovers a fiscal goldmine in the ultra-cheap parcel trade; a bilateral tariff deal quietly redraws Switzerland's map; and a coolers brand bets its reputation on premium performance apparel.** ## ⚽ ADIDAS: A FIFTH STRAIGHT SALES RECORD Adidas has done it again: the German sporting goods group recorded its fifth consecutive quarterly sales record, posting a 14% year-on-year increase in the third quarter to €7.23 billion. The growth was broad-based — Adidas' fastest-growing business ever reached double digits in all regions except Greater China — and was achieved despite the North American business comparing against a strong quarter last year and the sale of the last remaining Yeezy inventory. By division, performance categories increased 20%, continuing to outsell lifestyle lines, where sales

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